In my role at Regent Seven Seas Cruises, which is Norwegian Cruise Line Holdings' all-inclusive luxury brand, I am responsible for creating and executing various digital assets for both the Domestic (US/CAN) and International (APAC, EMEA & LATAM/BR) markets.
My work involves conceptualizing, designing and producing display and paid social assets for Digital Marketing Campaigns, developing and coding HTML emails and all of the organic social assets across platforms. Additionally, I provide support to the web team including map building on MapBox and image support to ensure seamless global digital creative assets.
EMAIL MARKETING - CREATING & CODING
As part of my role, I handle an average of 7-8 email projects each week for both Domestic and International markets. To ensure the effectiveness of each campaign, I collaborate closely with the respective teams, taking into consideration each market's specific target audience and objectives.
The email creation process involves selecting and designing relevant imagery, as well as refining and streamlining the HTML code for optimal functionality. I take pride in improving email rendering on platforms such as Gmail and Outlook, while also debugging and enhancing accessibility support in our HTML templates.
Although errors in the code are infrequent, I enjoy tackling them when they do occur and sharing my troubleshooting solutions with the team.
DIGITAL MARKETING CAMPAIGNS
As the lead designer for all Digital Marketing Campaigns, my responsibilities include art direction, asset creation and adaptation, to ensure alignment of our creative on a global scale.
I design and build various assets, including display and paid social, while also catering to requests from different vendors based on funding availability. My focus is on creating visually compelling and impactful assets that resonate with our target audiences across all markets.
I have not only created static assets but also designed impactful animated campaigns such as "Voyages to Explore" and "Epicurean Perfection" which are utilized for both paid and organic social media efforts. These dynamic video assets have been instrumental in driving engagement and promoting brand awareness.
As part of my role, I provide support to the web team by sourcing and cropping imagery for the website. Additionally, I am responsible for updating and maintaining the SVG Deck Plans, which enable website visitors to interactively explore the decks on each of our ships.
To ensure efficient SVG building and eliminate the need for outsourcing, I created the SVG Deck Plans for the latest addition to our fleet, Seven Seas Grandeur. Furthermore, I expanded my skillset by learning how to build maps using Mapbox, which include interactive elements to enhance user engagement.
As the lead designer for Regent Seven Seas Cruises' social media accounts, including Twitter, Facebook, Instagram, and the recently launched Pinterest platform. Through my creative design strategies, I have been instrumental in driving significant gains in followers and engagement across these platforms. Working closely with the Senior Social Media Specialist, I collaborate on innovative ideas that resonate with our followers, resulting in higher levels of user engagement and increased brand awareness.